Italian denim brand Diesel is demonstrating its support for the LGBTQIA+ community by sponsoring The AllTogether Clubhouse, an art exhibition in New York City. Organized by the Tom of Finland Foundation and The Community, the event is dedicated to celebrating queer art and culture. Glenn Martens, Diesel’s creative director, hosted a cocktail event to showcase the company’s involvement in the exhibit.
The AllTogether Clubhouse, situated in the West Village, is open to the public until June 25th. It is the third collaboration between Tom of Finland and The Community, with previous exhibits held in Venice and Paris. As part of the festivities, Diesel introduced the Tom of Finland Foundation Pride capsule collection, which features artwork from well-known artists including Tom of Finland, Stanley Stellar, and Michael Mitchell.
Martens expressed his excitement about supporting the LGBTQIA+ community, emphasizing Diesel’s belief in engaging with and giving back to the community. He recognized a strong alignment between Diesel and the foundation’s vision of promoting a sex-positive, free-thinking, and inclusive mindset.
Beyond their support for the LGBTQIA+ community, Diesel has also been involved in other cause-related events. Recently, Martens organized a free rave in Rome to protest against a new law that banned raves in Italy. He views raves as an essential outlet for youth culture and a way for individuals to connect through dance and music.
As New York’s Pride Weekend commences, Diesel’s sponsorship of The AllTogether Clubhouse reinforces the brand’s dedication to celebrating diversity and promoting inclusivity. By participating in such events and supporting the LGBTQIA+ community, Diesel continues to establish itself as a global lifestyle brand with an unwavering free spirit.
Useful links:
1. Tom of Finland Foundation
2. Diesel official website
