Diego Della Valle, the visionary behind Tod’s, is leading the charge in redefining the fashion industry’s approach to seasonality. In a time when traditional fashion calendars are becoming increasingly obsolete, Della Valle sees this shift as an opportunity for Tod’s to thrive. By embracing the concept of ‘gentleman flow’ in its autumn/winter collection showcased in Milan, Tod’s is setting a new standard for modern menswear.
The pace of modern life has necessitated a change in how fashion brands approach product launches and marketing strategies. For Tod’s, this means releasing new collections every two months and adopting a more media-centric approach to its business model. Della Valle recognizes that this transformation requires a significant organizational effort, but he believes that it presents countless new opportunities for growth and success. By regaining control over its products and reducing risks, Tod’s is able to increase its revenue and solidify its position in the market.
In response to the evolving demands of consumers, Tod’s is now focusing on creating versatile garments that can be worn year-round. The brand’s new trench coat, made from innovative fabric technology, epitomizes this shift towards crossover clothing. Designed to seamlessly transition from work to weekend, Tod’s collection embodies the fluid and dynamic lifestyle of today’s man. Andrea Incontri’s vision for the brand captures a perfect balance between formal and casual wear, catering to the modern man’s multifaceted wardrobe needs.
Tod’s commitment to versatility and durability is further evident in its urban line, which features a range of reversible outerwear and innovative footwear designs. The brand’s iconic driving shoes have been reimagined to incorporate cutting-edge car design elements, showcasing Tod’s dedication to staying ahead of the curve. By pushing the boundaries of traditional seasonal fashion, Tod’s is redefining what it means to be a timeless, stylish brand in today’s ever-evolving landscape.
As Della Valle and his team continue to navigate the changing industry dynamics, Tod’s is paving the way for a new era of fashion that prioritizes adaptability, innovation, and enduring style. With each collection, Tod’s sets a new standard for contemporary menswear that blurs the lines between seasons and embraces the versatility that modern consumers crave.
Useful links:
1. Vogue
2. Business of Fashion
