French high-end sound specialist, Devialet, is expanding its presence in China through a new partnership with Chinese automaker BYD. This collaboration will see Devialet’s cutting-edge audio technology integrated into BYD’s new luxury electric SUV, the Denza N7.
BYD, often seen as Tesla’s main competitor in the Chinese market, sold over 910,000 electric vehicles in 2022, highlighting its significant influence in the industry. Recognizing the opportunity for growth, BYD has chosen to team up with Devialet to enhance the audio experience in their electric vehicles. Together, they have developed an advanced audio system featuring 16 strategically placed speakers that provide immersive and adaptive sounds for a truly unique listening experience.
The partnership between Denza and Devialet aims to create a new standard for in-car entertainment in the luxury electric SUV category. With intelligent controls and superior musical experiences, the collaboration seeks to offer Chinese consumers a luxurious lifestyle and unforgettable driving experiences. The Denza N7 with integrated Devialet audio system will be available for purchase starting in June.
Collaborations between car manufacturers and audio specialists have become increasingly common in the industry. Brands like Bang & Olufsen, Bowers & Wilkins, Burmester, and others have partnered with renowned car manufacturers like Audi, BMW, Porsche, and Mercedes-Benz, respectively. These partnerships serve to provide drivers with exceptional in-car audio experiences while also enhancing the brand reputation of both parties involved.
Devialet views China as its second-largest market, accounting for 20% of its revenue. The partnership with BYD holds immense potential for Devialet to expand its presence further into neighboring markets such as Japan and Korea.
Useful links:
1. Devialet Official Website
2. BYD Official Website
