Designers Apartment, a renowned showroom located in the heart of Paris, serves as a hub for showcasing the latest talents in the world of design. With a keen eye for emerging brands and a commitment to promoting “Made in France” talent, the showroom has become a must-visit destination for industry enthusiasts and fashion aficionados alike.
Established in 2012 by the Fédération de la Haute Couture et de la Mode in collaboration with DÉFI, Designers Apartment offers invaluable support to up-and-coming designers throughout the year. From workshops to coaching sessions, the program is designed to nurture and guide emerging brands, culminating in a grand showcase during Paris Women’s Fashion Week at the prestigious Palais de Tokyo.
The recent 15th edition of Designers Apartment, held in October, featured an impressive lineup of 13 emerging designers, including exciting new recruits such as Alphonse Maitrepierre, Egon Lab, Mossi, and Gamut. The showroom’s ever-evolving roster reflects the dynamic nature of the fashion industry, with brands coming and going, each leaving a unique mark.
One of the standout moments at the event was the compelling story of GNDR, a brand undergoing a period of restructuring following the departure of its founders. This narrative underscores the challenges faced by emerging designers in an industry known for its fierce competition and relentless pace.
Among the talented designers showcased at Designers Apartment, names like Dawei, Kenta Matsushige, and Savoar Fer stood out for their innovative design aesthetics and impeccable craftsmanship. From gender-neutral fashion to avant-garde silhouettes, each brand brought a fresh perspective to the table, captivating audiences with their unique vision.
Designers such as Arthur Avellano and Boyarovskaya continued to push boundaries with their creations, experimenting with new materials and expanding their product offerings. These stories of evolution and reinvention underscore the resilience and creativity that define the next generation of fashion designers.
With a focus on showcasing talent like Juan Hernandez Daels, whose brand Sadaels experienced a revival after overcoming setbacks, Designers Apartment remains a vital platform for celebrating the diverse and vibrant landscape of “Made in France” fashion. As the industry continues to evolve, the showroom serves as a testament to the enduring spirit of innovation and artistry that drives emerging designers to push boundaries and carve out their own unique paths in the world of fashion.
For more information on Designers Apartment and the emerging designers showcased at the showroom, visit their official website here. Stay updated on the latest trends and innovations in the fashion industry by following the Fédération de la Haute Couture et de la Mode on their official Instagram page @fhcm.
