Design Holding Appoints Former SMCP CEO Daniel Lalonde as New Chief Executive

Design Holding, a prominent player in the high-end design market, has appointed former SMCP CEO Daniel Lalonde as its new chief executive. Lalonde, who has held senior leadership positions at Ralph Lauren, LVMH, and Nespresso, will be taking over from Gabriele Del Torchio, who will transition into the role of non-executive chairman.

Design Holding comprises well-known brands such as B&B Italia, Flos, Louis Poulsen, Arclinea, and the US e-commerce platform YDesign. While not primarily a fashion company, Design Holding has strong fashion ties and recently collaborated with Fendi to form a joint venture called Fashion Furniture Design (FF Design). The company is currently working on developing new Fendi Casa collections that will be launched in January and showcased at the 2022 Salone del Mobile.

Lalonde’s appointment comes as Design Holding looks to enter its next phase of growth. The company aims to expand internationally, develop a robust multi-channel strategy, and transition towards a more direct-to-consumer distribution approach. Lalonde’s extensive experience in the luxury consumer space, as well as his track record of establishing brands as global leaders, position him well for this role. Notably, he played a key role in transforming Tag Heuer into a leading watch brand in North America during his time at LVMH and contributed to the successful growth of Nespresso from a startup to a global brand.

Under Lalonde’s leadership, Design Holding aims to solidify its position as a leader in the high-end design market and capitalize on the growing demand for luxury home furnishings. Lalonde’s expertise and insights will be leveraged to drive innovation, strengthen brand partnerships, and enhance the overall customer experience.

With Lalonde at the helm, Design Holding is expected to shape its strategic direction and ensure its long-term success. His industry experience and knowledge will contribute to the company’s ability to stay at the forefront of the evolving high-end design landscape. The appointment of Lalonde reflects Design Holding’s commitment to building a talented leadership team that can drive sustained growth and profitability.

Overall, Daniel Lalonde’s appointment as the new CEO of Design Holding marks an exciting chapter for the company. With his background in luxury brands and proven track record of driving growth, Lalonde is well-equipped to lead Design Holding to new heights in the high-end design market. The company’s focus on international expansion, multi-channel development, and direct-to-consumer approach aligns well with Lalonde’s expertise, making him an excellent fit for the role. With Lalonde’s leadership, Design Holding is set to capitalize on the increasing demand for luxury home furnishings and establish itself as a global industry leader.

Useful links:
Design Holding Official Website
B&B Italia

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