Lucy Yeomans, the founder, and editor-in-chief of Porter magazine have announced her departure from Net-A-Porter after a successful seven-year tenure leading the publication. Yeomans, who previously served as the global content director, has decided to move on to pursue other interests, leaving a lasting impact on Net-A-Porter’s content marketing strategy.
One of Yeoman’s significant accomplishments during her time at Net-A-Porter was the launch of Porter magazine in 2014 as a paid subscription publication. This groundbreaking move solidified the magazine as a trailblazer in luxury fashion journalism. Her final issue, which will be released on 7 February, marks the end of a remarkable era for the magazine.
Alison Loehnis, the president of Net-A-Porter and Mr. Porter, praised Yeomans for her dedication in shaping the brand’s content and transforming Porter into an award-winning global publication. Yeomans’ passion, creativity, and unwavering commitment played a vital role in establishing the magazine as a renowned editorial platform.
Reflecting on her time at Net-A-Porter, Yeomans expressed her gratitude, stating, “I have cherished the incredible six-and-a-half years I spent at Net-A-Porter and am immensely proud of the accomplishments my team and I have achieved during this time. Creating Porter, a groundbreaking global editorial brand that celebrates and empowers remarkable women, has been a particular highlight for me.”
As Porter gears up to celebrate its fifth anniversary, Yeomans believes it is the opportune moment to explore fresh avenues and embrace new challenges. While she steps down, Sarah Bailey, the global content director, will take on the role of interim editor-in-chief, overseeing the digital editorial content.
Yeomans’ departure not only marks the end of a significant era for Porter magazine but also heralds a new chapter in the publication’s evolution. As the industry bids farewell to a visionary leader, it eagerly looks forward to the next phase in Porter’s journey under Bailey’s stewardship.
