Delvaux is a prestigious luxury brand that has successfully combined impeccable craftsmanship, quirky humor, and elegant surrealist creativity. Established in Brussels back in 1829, Delvaux holds the title of the world’s oldest fine leather luxury house. Led by Chairman and CEO Jean-Marc Loubier, the brand is currently experiencing a rejuvenation with the recent opening of a flagship boutique on New York City’s Fifth Avenue.
With a wealth of experience in the luxury sector, Loubier has held top positions at renowned fashion houses such as Louis Vuitton, Celine, and Escada. He sheds light on Delvaux’s unique positioning in the luxury market and sheds light on the brand’s future plans.
When Loubier took the reins of Delvaux in 2011, the brand’s reach was mainly confined to Belgium. However, under his guidance, the brand has expanded globally, with a substantial 90% of its revenue now being generated outside of Belgium. The brand’s annual turnover is estimated to range between 100 and 200 million euros, signifying remarkable growth.
Delvaux’s expansion strategy involves the opening of more boutiques worldwide and a sharp focus on its rich heritage and exceptional craftsmanship. One key element that sets Delvaux apart is its emphasis on its Belgian origins, reflected in the incorporation of Flemish design elements in its stores.
Operating three manufacturing facilities in Belgium and France, Delvaux places a strong emphasis on innovation, skilled artisans, and the art of storytelling through its luxury handbags. The brand has made significant investments in its Brussels headquarters, where it houses a museum showcasing its illustrious history and the evolution of its iconic handbag designs.
Despite its long-standing legacy and meticulous craftsmanship, Delvaux caters to a wide range of price points, offering handbags ranging from 2,000 euros to 130,000 euros. Drawing a younger audience into the world of luxury, Delvaux focuses on creating immersive experiences in its physical stores rather than solely relying on online sales.
For Delvaux, digital marketing serves as a platform for storytelling and establishing a unique brand identity. The brand prioritizes educating consumers about its distinct attributes before delving into e-commerce. Delvaux’s brand universe strikes a harmonious balance between sophistication and whimsy, drawing inspiration from Belgium’s avant-garde fashion scene.
In essence, Delvaux’s blend of timeless elegance and innovative design solidifies its position as a key player in the competitive luxury accessories market. With an unwavering commitment to quality, heritage, and forward-thinking creativity, Delvaux continues to captivate and inspire discerning customers worldwide.
Learn more about Delvaux and its exquisite collection by visiting their official website here.
Discover the latest updates and behind-the-scenes insights from Delvaux on their Instagram page here.
