Delpozo Opts Out of London Fashion Week: A Surprising Move that Raises Questions
The anticipation was high for German designer Lutz Huelle’s debut as creative director of Delpozo, but the fashion world was caught off guard when the Spanish luxury brand announced it would be skipping London Fashion Week. This unexpected decision has left many wondering about the future direction of the iconic label.
Since its acquisition by Perfumes y Diseño in 2011, Delpozo has been a standout in the world of ready-to-wear fashion, with its headquarters in Madrid. While the brand won’t be showcasing its Spring/Summer 2020 collection at London Fashion Week, details regarding the location of its next runway show or any potential changes in format remain uncertain.
With the absence of a formal runway show, the focus shifts to Delpozo’s Fall/Winter 2019 collection, which was the first creation to come out of the collaboration between the Delpozo atelier and new creative director Lutz Huelle. Although this collection wasn’t solely designed by Huelle, it marked a significant change for the brand following Josep Font’s departure last year.
Skipping London Fashion Week for the second season in a row marks a notable shift for Delpozo, especially since their final show under Font’s creative direction made a lasting impact in the industry. Huelle’s decision to opt for a discreet presentation at Ricardo Grassi Showroom during Paris Fashion Week earlier this year shows a departure from the brand’s previous runway strategies.
Moreover, Delpozo is undergoing other significant changes, including the decision to put the brand up for sale by Perfumes y Diseño President Pedro Trólez. As Delpozo aims to reach 10 million euros in sales this year, the search for investors with fashion industry expertise is on. This move follows strategic decisions such as outsourcing distribution, manufacturing operations, and staff reductions.
Despite these changes, Delpozo’s growth continues, particularly in markets like the Middle East and South Korea. With flagship stores in Madrid, London, and Dubai, and a presence in 34 markets at 80 retail locations, Delpozo remains a strong player in the luxury fashion landscape. However, as the brand navigates through these transitions, the future remains uncertain, leaving questions about the location of upcoming runway shows and potential investors up in the air.
For more information on Delpozo’s latest collections and developments, visit their official website here. To stay updated on fashion industry news and trends, be sure to check out Vogue.
