Debbi Ball, the former buying director at Boohoo, has embraced a new challenge as the fashion director at Little Black Dress, an online fashion retailer spearheaded by Alesha Dixon. Drawing from her extensive retail background at prominent UK mass-market fashion giants such as Asos, Topshop, and Shop Direct, Ball brings a wealth of knowledge and expertise to her latest role.
Based in Manchester, Little Black Dress specializes in premium occasionwear and bridal attire, aiming to solidify its position as a leading e-commerce destination for high-end dresses. Ball’s appointment couldn’t have come at a more crucial time, with the company poised to launch its own upscale brand and expand its product range significantly.
Alesha Dixon, who not only leads the charge at Little Black Dress but also serves on the board, expressed her excitement about Ball joining the team, emphasizing the fresh and innovative direction the company is taking in the current year. CEO Mark Evans echoed these sentiments, underscoring the substantial investments planned for 2019 and the invaluable contribution that Ball’s expertise in the fast-paced world of online retail will make.
As Little Black Dress looks to broaden its product offerings and enhance its digital footprint, Debbi Ball’s robust industry experience positions her as a pivotal asset to the company. Her outstanding leadership skills, boundless energy, and impeccable sense of style honed during her stints at Asos and Boohoo are sure to drive Little Black Dress towards the realization of its ambitious objectives.
To learn more about Little Black Dress and their premium dress collections, visit their official website here. For updates on the latest fashion trends and industry news, check out Fashion United’s website here.
