De Fursac, a renowned French menswear brand known for its formal aesthetic, has made waves in the fashion industry with the appointment of Gauthier Borsarello as its new creative director. As fashion enthusiasts eagerly await the brand’s spring/summer 2022 collection, expectations are high for the transformative changes Borsarello is set to introduce under the umbrella of the SMCP Group.
Gauthier Borsarello, a media specialist and vintage fashion expert with a passion for military clothing, brings a fresh perspective to De Fursac. With a vast collection of over 2,000 vintage pieces and a background in collaborating with top brands like Ralph Lauren, Borsarello’s creative vision is set to redefine the brand’s direction. His Parisian showroom and boutique, ‘Le Vif’, serve as a testament to his timeless style and innovative approach to design.
CEO Elina Kousourna’s enthusiasm for Borsarello’s appointment signals a new era for De Fursac, emphasizing international growth and a strong commitment to maintaining the brand’s French heritage. As the brand seeks to solidify its position as a global player, Borsarello’s reverence for De Fursac’s legacy and dedication to quality and affordability set the stage for a promising future. Drawing inspiration from Paris’ rich history and the brand’s iconic location, Borsarello aims to infuse future collections with the city’s vibrant energy and sophistication.
With ambitious plans for expansion, particularly in key markets like China, De Fursac is on track for significant growth. The opening of a flagship store in London and the goal of achieving 30% of sales from international markets by 2025 underscore the brand’s global aspirations. As Gauthier Borsarello leads the charge as creative director, De Fursac is poised to make a mark on the international fashion scene while staying true to its French roots.
For more information on De Fursac and its latest collections, visit their official website here. To stay updated on Gauthier Borsarello’s unique vision for the brand, follow De Fursac’s official Instagram page here.
