Dazed Media, the iconic UK publishing powerhouse with a rich history of almost three decades, has made a bold move to conquer new territory with the launch of Dazed China. Teaming up with Yoho Group, a leading name in China’s streetwear scene, Dazed Media is set to make waves in the Chinese market.
The partnership between Dazed Media and Yoho Group marks a significant milestone in the media industry, supported by the backing of C Ventures, a venture capital fund with investments in both entities. Adrian Cheng, the visionary behind C Ventures, will take on the role of Chairman for the new venture, overseeing the strategic direction of Dazed China.
The eagerly anticipated Dazed China is set to debut in August, offering a blend of print and digital content that explores the vibrant tapestry of global youth culture. Through engaging stories that traverse the realms of fashion, art, music, and cinema, the publication aims to bring together the distinctive flavors of the East and West.
With its roots tracing back to London in 1991, Dazed has been a driving force in shaping and reflecting the pulse of youth culture. Boasting a massive monthly audience exceeding 7 million, the brand is synonymous with cutting-edge creativity, making its entry into the Chinese market a thrilling prospect.
China’s burgeoning interest in youth culture trends, particularly in the realms of luxury and street fashion, sets the stage for Dazed China’s success. Leveraging Yoho Group’s deep understanding of the streetwear landscape, Dazed is poised to make a splash in China. With a vast reach of 35 million individuals across media, retail, and lifestyle offerings, Yoho Group’s influence is unmatched.
The strategic alliance between Dazed and Yoho opens up a world of opportunities in commercial distribution, e-commerce, new media initiatives, and event collaborations. By tapping into Yoho’s expertise in multimedia content and operational proficiency, Dazed aims to navigate the complexities of the Chinese market and resonate with the diverse preferences of the local audience, shaping the future of youth culture in the region.
For more information on Dazed Media’s expansion into China, visit their official website here. To stay updated on Yoho Group’s latest ventures, head over to their website here.
