Data analysis of the Met Gala has revealed key insights into the presence of brands, standout moments, and the impact of celebrities at the prestigious event. Social media management platform Dash Hudson and social media software company Brandwatch conducted analyses to uncover interesting findings about the Gala.
One notable highlight is the star power of Anne Hathaway, who made waves in her Versace gown with a Chanel-inspired twist. Her outfit garnered significant attention, as did Dua Lipa and Jennie Kim, who both wore vintage Chanel. However, the event faced criticism for its commercialization and the influence of social media influencers. In response, this year’s theme emphasized exclusivity and seriousness, resulting in less social media attention compared to previous years. Despite this, the overall sentiment towards the event remained overwhelmingly positive, with only 3% negative sentiment. This suggests that the Met Gala is reclaiming its status as an exclusive affair for fashion insiders rather than a mainstream event.
A noticeable trend at the Gala was the shift towards recognizing fashion over fame, with only one celebrity, Blackpink’s Jennie Kim, included in the top 25 trending keywords of the evening. She received entirely positive sentiment. However, not all outfits were well-received, as Jared Leto’s cat costume received the most negativity, showcasing the fine line between daring and outrageous fashion choices. Lil Nas X and Doja Cat also faced predominantly negative sentiment for their feline-inspired fashion.
Dash Hudson’s AI-powered social listening tool identified key visual trends of the night, including bows, pearls, gloves, florals, and bridal elements. The inclusion of bridal trends was unsurprising, given that many of the most mentioned celebrities opted for white dresses.
Brandwatch focused on analyzing online conversations during the Met Gala broadcast. They found that the minute with the highest number of mentions was at 7:48 pm EST, coinciding with Anne Hathaway’s appearance in her Versace-meets-Lagerfeld-meets-Chanel dress. In total, over 2.6 million mentions of the Met Gala were recorded on social media between 6 pm and 9:45 pm EST, with more than 2.1 million mentions during the red carpet broadcast. This marked a significant increase compared to the previous year.
The overall conversation surrounding the Met Gala was incredibly positive, with “joy” being the most prominent emotion expressed, accounting for 65% of all emotion-based mentions. This highlights the fashion industry’s ability to generate positive conversations, as fashion houses and designers have dedicated fan bases who advocate for them online.
The hashtag #MetGala amassed over 12.3 billion impressions during the red carpet broadcast, representing a substantial increase from the previous year. Women played a significant role in the conversations surrounding the Gala, accounting for 65% of the mentions. Dua Lipa emerged as the most talked-about host, accumulating over 61,000 mentions, followed by Penélope Cruz, Michaela Coel, and Roger Federer.
Anne Hathaway continued to drive significant interest, with over 123,000 mentions during the broadcast timeframe. Other notable mentions in the top 10 included Doja Cat, Rihanna, Cardi B, Ice Spice, Halle Bailey, Jessica Chastain, Billie Eilish, Bad Bunny, and Keke Palmer. Despite its negative feedback, Jared Leto’s cat suit still garnered over 26,200 mentions, securing its place in the eleventh spot.
Among the celebrity attendees, only three received a majority of mentions from men: Jack Harlow, Hugh Jackman, and Dwyane Wade. The late fashion icon Karl Lagerfeld was mentioned over 173,000 times during the red carpet broadcast, with joy being the most prominent emotion associated with him.
Chanel emerged as the most mentioned fashion house of the night, with over 182,000 mentions. Other notable mentions went to Versace, Thom Browne, Marc Jacobs, Fendi, and Valentino. Chanel accounted for 71% of all designer mentions during the Met Gala red carpet and consistently stood out throughout the event.
In conclusion, the data analysis of the Met Gala provides fascinating insights into the impact of brands, standout moments, and celebrities. Despite concerns about commercialization, the event continues to captivate both fashion insiders and a wider audience, generating positive conversations and celebrating the power of fashion.
Useful links:
1. Dash Hudson: Met Gala 2022 Analysis
