Daska, the up-and-coming modest fashion brand, is making waves in the industry with its upcoming collaboration. The brand has partnered with MyWardrobe HQ, a retail-to-rental brand, and luxury department store Harrods to launch an exclusive collection. This exciting event is scheduled for 1 December and represents a major milestone for Daska as it endeavors to bring stylish and modest clothing to a wider audience.
Launched in 2021 by founder Maryam Khan, Daska aims to redefine modest fashion by breaking away from traditional designs and embracing new, timeless silhouettes, playful patterns, and a vibrant color palette. Furthermore, the brand is dedicated to utilizing environmentally responsible fabrics, showcasing its commitment to sustainability.
In its inaugural year, Daska has already made a significant impact in the fashion arena. The brand has received coverage from highly regarded publications including Vogue, L’Officiel, Cosmopolitan, Harper’s Bazaar, Tatler, Glamour, and Refinery29. Additionally, influential celebrities have endorsed the brand across various social media platforms, further establishing its presence and popularity.
Maryam Khan, who hails from a British-Pakistani background and grew up in London, initially pursued a career in the property sector. However, with a family deeply immersed in the fashion industry, she felt a strong connection to the field. Khan recognized that modest fashion was often an afterthought, leading many women to layer their clothing in order to achieve a modest look. To address this issue, she embarked on a mission to provide fashionable and modest designs that never compromise on style. Collaborating with esteemed retailer Harrods is a significant stride toward realizing this vision.
Please find below two useful links relevant to the article:
1. MyWardrobe HQ: Learn more about the retail-to-rental brand partnering with Daska for the exclusive collection launch.
2. Harrods: Visit the website of the luxury department store joining forces with Daska to bring modest fashion to a wider audience.
