Daniel Fletcher, a rising star in the fashion world, has recently been appointed as the menswear artistic director at Fiorucci, a renowned brand known for its bold and innovative designs. Having graduated from Central Saint Martins just a few years ago in 2015, Fletcher’s quick rise to success is impressive. His appointment at Fiorucci marks a significant milestone in his career, signaling his growing influence and talent in the industry.
Simon Backhouse, the CEO of Fiorucci, is thrilled to have Fletcher join the team. He believes that Fletcher’s appointment reflects the brand’s commitment to pushing boundaries and pursuing growth opportunities. Prior to joining Fiorucci, Fletcher had been running his own successful label, Daniel W Fletcher, in addition to working as a consultant for esteemed fashion houses like JW Anderson and Louis Vuitton. His nomination for the prestigious LVMH prize in 2017 further solidified his reputation as a promising young designer.
Fletcher’s vision for Fiorucci is ambitious yet rooted in the brand’s rich history. He aims to revive the cultural and design elements that once made Fiorucci a trailblazer in the fashion world during the 1960s. Despite facing financial challenges and going into administration three decades ago, Fiorucci has seen a resurgence under the ownership of Knickerbox founders Janie and Stephen Schaffer. The opening of a flagship store in London’s vibrant Soho district in 2017 marked a new chapter for the brand.
Now, with Fletcher leading the menswear division at Fiorucci, the brand is poised for a revival. His innovative designs and modern perspective are expected to inject new energy into the iconic label, attracting a new generation of fashion enthusiasts. The upcoming men’s London Fashion Week will serve as the perfect platform for Fletcher to unveil his inaugural collection for Fiorucci, where his creative vision and design prowess are sure to captivate audiences.
For more information on Daniel Fletcher and Fiorucci, visit their official websites below:
Daniel W Fletcher
Fiorucci
