Daily Paper, the Amsterdam-based clothing brand known for its fusion of African and European design elements, has recently made a bold move by opening its very first international store in the bustling city of New York. This strategic expansion beyond its home base signifies a major achievement for the brand, showcasing its ambition to reach a wider audience and make a mark on the global fashion scene.
Situated in the vibrant Lower East Side neighborhood of Manhattan, the newly unveiled flagship store has swiftly become a hotspot for fashion enthusiasts and trendsetters alike. Boasting a spacious 1,140-square-foot retail space, the store offers a curated selection of chic ready-to-wear garments and accessories, presented in sleek glass showcases. The innovative interior design, conceptualized by the talented Heather Faulding of 4plus Design, embraces an Afrofuturistic concept that seamlessly blends ancient African cultural motifs with modern European aesthetics.
The exterior of the store is a striking mix of Dutch architectural elements, such as classic rounded gables, juxtaposed with panels crafted from recycled drink cans—a nod to traditional African beadwork. Stepping inside, customers are enveloped in a sensory experience, with a mesmerizing circular stone mosaic underfoot and intricate arches and beams overhead. The second floor of the store transcends traditional retail spaces, transforming into a multi-functional area that doubles as a chic club lounge complete with a cafe and plush seating arrangements. Lavish touches such as wrapped stone and porcelain adornments add a touch of opulence to the ambiance.
Daily Paper’s expansion into the dynamic New York City market reflects the brand’s rising prominence and global appeal. With a strong presence in 29 countries and two successful stores in its hometown of Amsterdam, Daily Paper is positioned for continuous growth and success within the competitive fashion industry. The inauguration of the flagship store in New York represents a pivotal moment for the brand, solidifying its standing as a forward-thinking global fashion label with a distinct and culturally resonant aesthetic.
To learn more about Daily Paper and explore their latest collections, visit their official website here. For a virtual tour of the stunning New York City flagship store, check out this video here.
