Luxe digital fashion brand, Cult&Rain, is gearing up to unveil a groundbreaking metaverse shopping experience in London on July 27th. This innovative brand, known as the “first luxury fashion brand born from Web3,” aims to merge the physical and digital worlds through its exciting new venture called Cultr World. The immersive shopping experience will take place in collaboration with The Outernet, a popular entertainment complex located at the intersection of Tottenham Court Road and Charing Cross Road, spanning an impressive 250,000 square feet.
So, what can visitors expect from this interactive and immersive shopping experience? Cult&Rain has developed four avatars that guests can use to access the Cultr Lounge, a space specially designed for socializing and attending various events and parties. While the social aspect of the experience is paramount, digital shopping also takes center stage, with the brand offering a diverse collection of digital trainers and varsity jackets for attendees to explore and purchase while enjoying the social atmosphere.
Cultr World promises to transport guests into an entirely new virtual world, complete with thrilling features such as virtual waterfalls and graffiti walls, among others. Set to take place on July 27th, the event will feature a Web3 DJ streaming live from New York, ensuring that even those unable to attend physically can still partake in the excitement.
George Yang, the founder of Cult&Rain, expressed his vision to awe physical attendees with the beauty and creativity of this metaverse experience. He firmly believes that Cultr World will revolutionize the concept of an immersive phygital (physical + digital) luxury experience. With the support of Outernet London’s innovative approach, the event aims to showcase to the world that the future lies in seamlessly integrating the physical and digital realms.
Earlier this year, Cult&Rain garnered attention with its Genesis Drop, which marked the release of the brand’s first NFT trainer collection. Now, with the launch of Cultr World, Cult&Rain is pushing boundaries even further, venturing into new possibilities within the realm of digital fashion and metaverse experiences.
Useful links:
Cult&Rain Official Website
The Outernet London
