Luxury resale platform Cudoni has experienced a significant surge in sales and engagement from men, thanks to its targeted marketing strategies. In the past, Cudoni primarily focused on women’s fashion, but the company recognized an untapped market and launched The Cudoni Man campaign, featuring model Richard Biedul. This shift in attention towards menswear has resulted in men now constituting 35% to 40% of Cudoni’s customer base, compared to just 20% three years ago. The emphasis on menswear has also contributed to a remarkable 400% year-on-year growth in sales.
The awareness of resale among men has been steadily increasing in recent years. Cudoni disclosed that just two years ago, over half of the men’s items sold through their platform were listed by women trying to sell. However, that figure has now dropped to less than 40%, signifying a rise in male engagement in the resale market. Moreover, men’s items tend to have a faster sell-through rate compared to women’s items, as the demand often surpasses the supply.
Certain categories of men’s items have proven to be particularly successful in terms of preserving their value and selling quickly. Buyers have shown great interest in shoes, watches, outerwear, bags, and leather goods, as these items tend to retain their value over time.
By recognizing the potential of the menswear segment and tailoring their marketing efforts accordingly, Cudoni has effectively tapped into an overlooked market. The company’s shift towards men’s fashion not only boosted sales but also increased overall engagement and interest on their platform. As men become more conscious of resale options, Cudoni’s strategic approach has positioned them as the go-to destination for luxury resale in both menswear and womenswear.
Useful links:
– Cudoni: Explore Cudoni’s luxury resale platform for both men and women.
– Cudoni Men’s Collection: Discover the curated selection of luxury menswear available on Cudoni.
