Crocs, the beloved shoe brand known for its comfortable clogs, has recently announced a new collaboration with German luxury fashion house MCM. This exciting partnership introduces a reimagined version of Crocs’ iconic Classic Clog, featuring two distinct styles. The limited-edition release is a remarkable collaboration between two renowned brands, adding a touch of luxury to the classic Crocs design.
MCM, short for Mode Creation Munich, is a luxury lifestyle goods and fashion house founded in 1976. Drawing inspiration from its signature belt-bag, a popular accessory in the brand’s collection, MCM incorporated elements of this iconic piece into the Crocs x MCM collaboration. One of the styles of this collaboration features a mini belt-bag that is interchangeable and acts as a fashionable accessory. Additionally, the shoes are adorned with MCM’s notable hardware, including 24-carat gold plated Jibbitz charms, adding a touch of opulence to the design.
The second style in this collaboration sports a vibrant neon finish and showcases a playful bulldog motif in yellow and black. This design also incorporates hardware details reminiscent of a dog collar, infusing the shoe with a whimsical charm.
Dirk Schönberger, the global brand officer of MCM Worldwide, expressed his enthusiasm for the partnership, stating, “By combining the beloved Classic Clog design of Crocs with MCM’s iconic Visetos Monogram, product, and hardware, we have created a unique and essential item to celebrate summer, generating excitement among our worldwide fans.”
Crocs has experienced tremendous success throughout the years, with collaborations playing a crucial role in its growth. By joining forces with artists and luxury brands, Crocs has been able to expand its appeal and reach new audiences. Furthermore, the demand for comfort and casual fashion during the COVID-19 pandemic has significantly boosted Crocs’ popularity.
Earlier this year, Crocs collaborated with renowned fashion brand Balenciaga, resulting in a one-of-a-kind and highly sought-after design. More recently, the brand partnered with Grammy-winning singer Sza, showcasing the versatility of Crocs and its ability to resonate with various demographics.
The limited-edition Crocs x MCM styles will be exclusively available at MCM boutiques and mcmworldwide.com. The price range for these special designs varies from £270 to £315. With their eye-catching designs and luxurious details, these shoes are undoubtedly set to become highly coveted by fashion enthusiasts worldwide.
In conclusion, the collaboration between Crocs and MCM brings together two iconic brands through a limited-edition release that showcases unique designs and luxurious elements. This partnership truly demonstrates Crocs’ adaptability and ability to remain relevant in the ever-changing fashion landscape.
Useful links:
– MCM Worldwide
– Official Crocs Website
