After two years at the helm, creative director Paul Surridge has made the decision to step down from his position at Roberto Cavalli following his final collection presentation at Milan Fashion Week in February. Surridge, a talented British designer, had taken on the challenging role in May 2017, with the aim of reviving and repositioning the iconic Italian luxury label.
While a source close to Roberto Cavalli confirmed Surridge’s departure, the fashion house itself has yet to issue an official statement regarding the transition. Surridge’s tenure at the brand coincided with a period of significant transformation, which began when the label was acquired by Italian investment fund Clessidra in 2015 and saw the appointment of Gian Giacomo Ferraris as CEO in 2016.
During his time at Roberto Cavalli, Surridge faced the task of modernizing the brand’s image and moving it away from its traditional opulent and glamorously flamboyant aesthetic. Despite his efforts, challenges persisted as resources and creativity remained constrained, causing some to question the effectiveness of the strategic shift.
As rumors swirl about potential investors for Roberto Cavalli, with expectations of reaching €155 million in revenue for 2019, talks of a sale have surfaced. Bluestar Alliance from the US and renowned German designer Philip Plein are reportedly among the prominent contenders vying for a stake in the brand, with competitive offers on the bargaining table.
With Surridge contemplating his next career move, the fashion industry eagerly awaits the next chapter in Roberto Cavalli’s storied history. As stakeholders and fashion enthusiasts speculate on what lies ahead for this legendary luxury brand, one thing is certain: change is coming, and the world is watching.
To learn more about Roberto Cavalli and its impact on the fashion industry, visit Roberto Cavalli Official Website and for the latest news and updates, check out Vogue’s Roberto Cavalli Page.
