Covent Garden’s The Yards in London is unveiling an exciting and one-of-a-kind activation for Christmas this year. Owned by Longmartin Properties, this shopping destination is leveraging cutting-edge geo-located technology for its campaign called ’12 Drops of Christmas’. With this initiative, The Yards is demonstrating its commitment to innovation and investment, as well as its proactive approach to supporting and engaging its tenants. The main objectives of the campaign are to boost footfall, generate consumer interest, and drive sales for the occupiers.
What makes this campaign truly unique is its utilization of geo-technology without the need for visitors to download an app. By simply scanning a QR code within The Yards, visitors can unlock exclusive offers from various occupiers. Once accessed, visitors are directed to a dynamic map of the destination, where they can conveniently redeem these exclusive deals. The mobile-web-powered technology employed in this campaign specifically identifies visitors who are physically located in close proximity to The Yards, providing targeted engagement with consumers.
In collaboration with tenants throughout the destination, The Yards has created a bespoke offering that presents exclusive prizes only available at the location. The campaign includes enticing offers such as £500 off at Clarendon Fine Art, a £150 Hawksmoor Gift Card, and a complimentary Christmas party at The Conduit, among other exciting local prizes. Running until 12 December, the ’12 Drops of Christmas’ campaign features a daily headline prize, as well as additional rewards for participants to enjoy throughout its duration.
Lynne Henderson, The Yards’ Marketing & Community Manager, highlights the importance of delivering a distinctive customer experience in today’s retail landscape, where online shopping continues to gain popularity. The ’12 Drops of Christmas’ campaign showcases The Yards’ ongoing investment, innovation, and determination to differentiate itself from other central London destinations, with its innovative use of technology taking center stage.
According to Tom Nield, co-founder of Landmrk, the company behind the location-based experiences platform utilized for this campaign, the initiative exemplifies the immense power of technology in enhancing consumer experiences. By seamlessly combining technology with personalized encounters, The Yards succeeds in creating an unforgettable and engaging Christmas campaign for visitors.
Read more about The Yards and its ’12 Drops of Christmas’ campaign:
– [Covent Garden’s The Yards Launches ’12 Drops of Christmas’ Campaign]()
– [Innovative Technology Enhances The Yards’ Christmas Campaign]()
