Courrèges has recently unveiled its newly renovated flagship store in the heart of Paris, showcasing the debut creations of their new artistic director, Nicolas di Felice. Located at 40 rue François 1er in the prestigious Golden Triangle of Paris shopping, the redesigned store was brought to life by the talented Belgian architect Bernard Dubois. The interior of the store has been transformed to play with Courrèges’ historic codes, creating a dreamlike monochrome landscape adorned with thick carpets and curved walls that help to muffle sound. Luxurious dressing rooms and mirror games inspired by clubbing codes add a cozy and contemporary vibe to the overall aesthetic of the space.
Nicolas di Felice’s initial designs for Courrèges were first revealed in a captivating one-minute video, offering a glimpse into his vision of fashion as a blend of romanticism and modernism. The video features a stylish cast of modern bohemians passionately embracing each other while dressed in iconic pieces from Di Felice’s collection for the renowned French brand. The collection itself includes striking black crinkly boleros, futuristic white miniskirts, chic air hostess blazers, and trendy jeans, all set to the captivating sounds of Eric Prydz’s Opus (Four Tet Remix).
The fusion of romantic and futuristic elements in Di Felice’s designs pays homage to Courrèges’ legacy of revolutionizing futurism in the fashion industry. The revamped flagship store provides the perfect backdrop for the collection, seamlessly blending historic codes with contemporary aesthetics to create a unique and immersive shopping experience. With innovative design, luxurious materials, and a welcoming atmosphere, the space embodies the new designer’s creative vision while honoring the iconic French brand’s rich heritage.
For more information on Courrèges and their latest collection, visit their official website here. To explore Nicolas di Felice’s other works and collaborations, check out his portfolio here.
