Courrèges, the prestigious French fashion label founded by André Courrèges in 1961, is making strides in its retail expansion with the debut of a new store in Paris. This follows the recent opening of its flagship store in New York’s SoHo district last September. Now, Courrèges is excited to announce the inauguration of its latest boutique in the stylish Rive Gauche neighborhood of Paris.
Situated at 1 Place Michel Debré, the new Parisian store showcases a striking interior design concept courtesy of Belgian architect Bernard Dubois. The space embraces a sleek white color scheme, reminiscent of a space station, which perfectly reflects the iconic aesthetic favored by Courrèges’s creative director, Nicolas Di Felice.
This new store further strengthens Courrèges’s presence in Paris, where it already operates two boutiques. The brand’s longstanding store at 40 Rue François 1er underwent renovations in 2020, and another boutique was opened in the Marais district at 119 Rue Vieille du Temple the following year. These consecutive store openings underscore the ambitious plans of Adrien Da Maia, CEO of Courrèges and head of Artemis, the investment company of the Pinault family.
Da Maia explains that the aim of the new store is to reconnect with Courrèges’s loyal clientele in the Rive Gauche neighborhood. The strategic location ensures that it caters to the daily activities of the local residents, who contribute to the vibrant and iconic community in the area.
Inside the new Parisian boutique, Courrèges’s collections are showcased across two floors, connected by a stunning immaculate spiral staircase. The store also offers the latest pieces from the Fall/Winter 2022 shows, allowing customers to experience the brand’s newest designs.
The fitting area of the store is adorned with mirrored paneling, creating an atmosphere of spaciousness and luxury. At the center, there is a circular seat where customers can comfortably try on the clothes. The captivating all-white interiors, illuminated by bright spotlights, exude a night club-like ambiance that echoes the atmosphere found in Courrèges’s New York store.
With the opening of its new store in Paris’s Rive Gauche neighborhood, Courrèges demonstrates its dedication to expanding its retail presence and reaching a wider audience. The brand’s timeless yet innovative designs continue to captivate fashion enthusiasts all over the world, solidifying its position as a leading force in the fashion industry.
Useful links:
Courrèges Official Website
Courrèges Fall 2022 Collection on Vogue
