Courrèges, the iconic French fashion house recognized for its futuristic and avant-garde designs, has recently embarked on a new chapter following its acquisition by luxury conglomerate Kering. The brand, once synonymous with plastics and vinyl, has taken a more sustainable approach under the leadership of newly appointed artistic director, Yolanda Zobel.
The unveiling of the debut collection under Zobel’s guidance took place in the historic Courrèges store on rue François-1er in Paris. Models strutted down the store and its outdoor surroundings, showcasing an array of pastel-colored pieces such as mini-jackets, skirts, t-shirts, shorts, and trench coats. The accessories included hoods, square hats, high boots, and tights, all emblazoned with the brand’s distinctive logo.
The collection itself featured loose, transparent tops with floral patterns, a striking silver sequined tunic adorned with spirals and eye motifs, and sleek nylon pants reminiscent of athletic wear. The overall vibe was vibrant and refreshing, offering a glimpse into the new creative direction Courrèges is embracing.
For those eager to own a piece of Courrèges’ iconic style, a pop-up store has opened its doors, offering the last remaining vinyl pieces in a special “End of Plastic” sale. Fans can snag signature short jackets and mini-skirts that have defined the brand’s image over the years, marking the end of an era as Courrèges transitions towards more sustainable fashion practices.
As Courrèges navigates this significant shift in its identity, onlookers are intrigued by the changes unfolding under Yolanda Zobel’s visionary leadership. The evolution of the brand promises exciting transformations, blending eco-friendly values with a renewed sense of creativity and innovation.
To explore Courrèges’ latest collections and updates, visit their official website here. For a deeper dive into the brand’s history and legacy, check out this comprehensive article from Vogue.
