In the ever-evolving landscape of the fashion industry, the Copenhagen fashion shows CIFF and Revolver are strategically tapping into the international market to ensure their continued success. As the traditional multibrand retail channel faces challenges and undergoes transformation across Europe, these two prominent fashion events in Denmark are proactively adjusting their strategies to attract a global audience.
CIFF, as Copenhagen’s premier fashion show, recently concluded its latest edition with a focus on expanding its reach beyond Scandinavia. While the overall attendance saw a slight dip, the presence of international visitors was notably on the rise. With approximately 17,000 attendees exploring the diverse collections of over 1,200 exhibitors, CIFF showcased the growing interest from buyers hailing from countries like Switzerland, the UK, Japan, and Canada. The shift towards a more international audience is seen as a positive development, especially amidst the challenges faced by the Scandinavian multibrand retail sector.
Kristian Andersen, CIFF’s Director, stressed the importance of attracting top-tier buyers who can drive substantial purchasing volume at the show. To bolster its international presence, CIFF is strategizing to host future events outside of Denmark, starting with Paris and potentially expanding to other key fashion markets like the UK and the USA.
Revolver, CIFF’s local counterpart with around 300 exhibitors, is also eyeing international expansion, with Italy being the next target market. Collaborating with Milan’s White show and introducing a new concept within the renowned Pitti event in Florence, Revolver is actively engaging with global buyers. The latest edition of Revolver, running in parallel to CIFF in Copenhagen, witnessed a diverse mix of attendees from Scandinavian nations and beyond. Renowned brands like the French label Hartford lauded the show for attracting buyers from Turkey, the USA, the UK, and Canada, illustrating the increasing international appeal of Scandinavian fashion showcases.
By embracing an international outlook and catering to a global audience, both CIFF and Revolver are adapting to the evolving dynamics of the fashion industry. Recognizing the significance of a diverse and high-quality audience in driving their success, these leading fashion events in Copenhagen are staying ahead of the curve in a rapidly changing market.
For more information on CIFF and Revolver and their international presence, visit their official websites:
