Controversy has erupted over Louis Vuitton’s recent fashion show on the iconic Pont-Neuf in Paris, drawing criticism from the city’s left-wing majority. The event, organized by Pharrell Williams, has been met with opposition from Anne Hidalgo’s ecologist allies, who argue that it represents the “privatization of public space”. David Belliard, Deputy for Mobility and Roads and a member of Hidalgo’s team, took to Twitter to denounce the show as an “operation from another era”. Emile Meunier, another member of the ecologist party (EELV), accused Louis Vuitton of contributing to the ongoing “privatization of Parisian public space by LVMH”.
Even the Communist members of parliament, who acknowledge the importance of Paris as a fashion capital, have expressed concerns about the excessive advertisement for LVMH in public areas. The fashion show, which boasted a star-studded lineup including Rihanna, Beyonce, and Jay Z, required the closure of the Pont-Neuf and neighboring quays to accommodate the 1,750 guests. The Préfecture de Police granted authorization for the closure from Monday evening to Wednesday morning in order to ensure the success of the event.
Amidst the controversy, the First Deputy Mayor, Emmanuel Grégoire’s office, came to the defense of the fashion show. They highlighted the exceptional nature of the event and the revenue it brings to the city. The office argued that the occupation of public space incurs a fee and serves as a security “test” for the upcoming 2024 Olympic Games opening ceremony, which will also take place on the Seine.
This is not the first time Louis Vuitton Moët Hennessy (LVMH) has found itself facing criticism for its advertising practices in public spaces. In early June, environmentalists voiced their opposition to the temporary installation of a statue designed by Japanese artist Yayoi Kusama, which prominently displayed the LVMH logo. Initially granted a three-month permit by the Town Hall, the installation was modified after an official report was issued, resulting in the removal of the logo. LVMH was then granted a one-month permit extension.
The controversy surrounding the Louis Vuitton fashion show brings attention to the ongoing conflicts between private enterprises and public spaces in major cities. As luxury brands continue to search for innovative ways to showcase their designs, it is important to strike a balance between public access and the commercial opportunities these events provide. Finding a compromise that satisfies all stakeholders will be crucial in maintaining the cultural and economic vibrancy of cities like Paris.
For further reading on the topic of privatization of public spaces, you may find the following links useful:
1. Article on the privatization of public spaces
2. Exploration of public space privatization policies and practices
