The Marble Arch Mound, a controversial attraction in London, has finally closed its doors amid months of intense criticism. This £6 million structure, towering at a height of 72 feet, was initially introduced as a temporary addition to the West End in order to attract visitors following the easing of lockdown restrictions in the spring. However, it quickly became the subject of mockery and faced backlash from both visitors and businesses alike.
The purpose of the Mound was to draw footfall to the prominent West End shopping district and was part of a broader plan that included the creation of an Oxford Circus piazza. However, due to the overwhelmingly negative feedback received, the plans for the piazza were ultimately abandoned.
From the moment the Mound opened its doors, it was evident that the attraction was far from completion. The landscaped mound failed to meet the lushness and abundance promised in the artist’s impressions. Changes were promised, and the initial plan to charge visitors between £4.50 and £8 to climb the hill was discarded. Moreover, Deputy council leader Melvyn Caplan, who was overseeing the project, resigned from his position in August.
Critics argue that the execution of the project was marred with flaws from start to finish. They contend that it serves as a cautionary tale on how not to manage a project, as the council made extravagant promises but failed to deliver. Nevertheless, the council defended the Mound, asserting that it successfully achieved its primary objective of drawing crowds and supporting the recovery of the beleaguered West End.
Emphasizing the economic impact of the pandemic on Central London, the council highlighted that the area had suffered significantly. With a decline in footfall and a near-complete loss of international tourists, many businesses in the region faced immense challenges. The council argued that the Mound attracted nearly 250,000 visitors who subsequently spent money in local establishments, thus aiding the recovery of struggling businesses.
The deconstruction of the Mound is estimated to take up to four months, during which the trees and plants utilized in its construction will be repurposed. Despite the backlash and criticisms, the council remains convinced that the Mound played a vital role in revitalizing the West End and bolstering local businesses during these arduous times.
Sources:
– BBC News
– Evening Standard
