The morning at Milan Fashion Week was filled with contrasting themes as Giorgio Armani and Sportmax presented their latest collections. Both brands brought unexpected twists to the runway, with Armani showcasing evening wear as daywear and Sportmax revamping its DNA.
Giorgio Armani’s show was a visual spectacle, featuring both women’s and men’s fashion. The show started with a series of stunning evening wear pieces, including iridescent tops, ruffled floral shapes, and soap bubble effects. The garments reflected light in a mesmerizing way, captivating the audience. The collection also highlighted fluid tailoring, with women wearing a combination of crepe dhotis and silk jodhpurs paired with soft-shouldered blazers or smock-like tunics. Armani’s reputation as a top tailor in the industry was solidified through this imaginative performance. The color palette was unexpected for a fall/winter collection, featuring aquatic hues, greens with turquoise reflections, pale purples, and soft pinks. While some parachute fabrics may have seemed excessive, they added a refreshing departure from convention. Elegant tuxedos and black velvet coat dresses with wing collars added a touch of class and humor to the collection.
Sportmax, known for its more mature and refined aesthetic, took a daring turn. The brand embraced its younger sister persona, pushing boundaries and capturing attention. The set design perfectly complemented the collection, with multiple chandeliers scattered around a dark night club-like space. Models exuded seduction and adventure as they moved around the set. The looks included long Lycra skirts paired with rocker leather shirts or blousons, racy bra tops, and semi-sheer ensembles. The styling featured Beatle-influenced mop tops or slicked-back hairdos, mini cross earrings, and oversized seductive shades. The collection also showcased sophistication, with sleek gloves, leather dresses adorned with electric cable necklaces, and faux-cheongsam coats. Sportmax made a significant shift in its aesthetic, empowering women to fully enjoy and control their lives after lockdown.
Both Giorgio Armani and Sportmax demonstrated their ability to evolve and surprise with their intriguing collections. Milan Fashion Week continues to serve as a platform for designers to showcase their creativity and push boundaries. As the world looks forward to a post-pandemic future, these collections offer an optimistic vision of women embracing life to the fullest.
Useful Links:
1. Giorgio Armani Fall 2021 Ready-to-Wear Collection
2. Sportmax Fall 2021 Ready-to-Wear Collection
