After the unfortunate demise of Queen Elizabeth II, a significant number of companies, approximately 800, will be required to reapply for their Royal Warrants in order to proudly showcase the esteemed royal coat of arms. Prominent names like Burberry, Barbour, Gieves & Hawkes, Dunhill, and Fortnum & Mason are among the affected firms. The Royal Warrant Holders’ Association (RWHA) has made it clear that Warrants granted by the Queen will no longer be valid following her passing. According to the official website of the RWHA, “the Royal Household will review Warrant grants upon a change of the reigning Sovereign.”
Generally, Royal Warrants are bestowed upon businesses by influential members of the royal family, including the Queen and the former Prince of Wales. With the ascension of a new monarch and the appointment of a new Prince and Princess of Wales, it is anticipated that there will be shifts in the brands favored by the royal family. It remains uncertain whether Warrants previously granted to the now-king in his previous capacity will continue to hold validity.
Regarding the Queen’s Warrants, the RWHA highlights that “the company or individual may continue to use the Royal Arms in connection with the business for up to two years, provided there is no significant change within the company concerned.” Symbolizing the Queen’s authority, her royal coat of arms features the lion of England, the unicorn of Scotland, and a shield divided into four quarters, accompanied by the words ‘by appointment to Her Majesty the Queen.’
To qualify for a Royal Warrant, businesses must have consistently supplied products or services to the relevant Royal Households for at least five years out of the past seven. Additionally, applicants must demonstrate a suitable environmental and sustainability policy and action plan. Presently, there are approximately 875 Royal Warrants held by companies or individuals, with approximately 30 Warrants granted and withdrawn each year. Typically, a Royal Warrant is initially granted for up to five years and is reviewed in the year preceding its expiration. Renewals can then be issued for an additional five-year period. In the wake of Queen Elizabeth II’s passing, companies will need to navigate the reapplication process to maintain their Royal Warrants and savor the accompanying prestige.
Useful links related to the article:
1. Royal Warrants Holders’ Association Official Website
2. The Royal Family Official Website
