Common Objective, the global platform dedicated to sustainability in the fashion industry, has recently taken a significant step forward with the introduction of CO Consults, a strategic consultancy practice. This innovative initiative brings together a team of eight experts in sustainability and retail, all with diverse skill sets and extensive experience. Notable members of the team include seasoned industry professionals such as Mike Barry, former sustainability director at M&S, and Vanessa Podmore, ex-VP of supply chain at Burberry.
The impetus behind launching CO Consults lies in the realization that many brands are grappling with what is commonly referred to as ‘sustainability paralysis’. This phenomenon occurs when companies face challenges in making meaningful progress towards their sustainability objectives, often due to factors such as internal alignment issues, competing priorities, concerns about profitability, and apprehensions about engaging in greenwashing practices.
Looking ahead, the CO network is poised to expand its reach on a global scale in the coming year. The emphasis will be on recruiting additional experts from various segments of the fashion industry, including design, sourcing, manufacturing, and artisan communities from diverse parts of the world. The overarching aim is to deliver cutting-edge, feasible sustainability solutions that align with the commercial goals of fashion businesses.
Tamsin Lejeune, the CEO and founder of Common Objective, underscores the crucial need to integrate sustainability considerations with economic viability. The team at CO Consults boasts a wealth of expertise, collectively amassing more than 50 years of experience in catalyzing business transformation, championing sustainable practices, and promoting ethical operations. Their primary objective is to empower fashion enterprises to flourish while upholding sustainable and ethical principles.
Ever since its inception, Common Objective has garnered support from industry luminaries such as Vivienne Westwood and Roland Mouret. With the launch of CO Consults, the organization is poised to advance its mission of fostering sustainability in the fashion realm and catalyzing positive change across the sector.
Learn more about Common Objective’s sustainability initiatives in the fashion industry:
Common Objective Official Website
Discover how CO Consults can help your fashion business achieve sustainable success:
CO Consults Services
