According to Moss Bros, a UK-based retailer, coloured jackets are becoming increasingly popular among men. This indicates a shift in men’s fashion, as they seek to freshen up their wardrobes and move away from the traditional men’s suit. Moss Bros has reported a 22% increase in searches for “coloured jackets” compared to last year, suggesting that men are looking to add a touch of color to their outfits as winter transitions into spring and summer. Additionally, over 248,000 people have been discussing “coloured suits” online, showing a growing interest in this trend.
While searches for coloured jackets have seen a general increase, certain colors have experienced even higher spikes in interest. Surprisingly, brown is the most searched-for color, with a remarkable 1,198% increase in searches. Beige closely follows with a 555% increase. Other popular colors include Burgundy (911%), light blue (417%), white (330%), royal blue (237%), green (211%), pink (187%), and red (163%). It remains to be seen whether this surge in interest will translate to a wide variety of colorful jackets being worn on the streets of the UK this spring and summer.
The shift towards colored jackets represents a departure from the dominance of navy and grey suits in men’s fashion. Men are now seeking to express their individuality and style by opting for vibrant hues and unique patterns. This move towards more colorful outerwear reflects a broader trend in men’s fashion, whereby experimentation and breaking traditional sartorial norms are embraced.
Coloured jackets offer versatility and style, providing men with the opportunity to elevate their outfits. They can be paired with tailored trousers for a polished look or dressed down with jeans for a more casual ensemble. With a wide range of colors available, men can choose a shade that complements their skin tone and personal style. From earthy tones like brown and beige to bolder shades like Burgundy and royal blue, there is a colored jacket to suit every man’s taste.
Moss Bros has also noticed a growing interest in accessorizing formalwear. There has been a significant surge in searches for statement ties, pocket squares, and vibrant socks. This suggests that men are not only incorporating color into their outerwear but also into their overall ensemble.
The embrace of colored jackets and the increasing interest in statement accessories reflect a shift in men’s fashion towards self-expression and uniqueness. Men are no longer confined to traditional suiting norms and are instead opting for bolder choices.
As we eagerly await spring and summer, it will be intriguing to observe how this trend unfolds. Will the streets of the UK be filled with men confidently sporting colored jackets and adding a vibrant touch to their outfits? Only time will reveal the answer. In the meantime, it is clear that men are no longer apprehensive about injecting some color and personality into their formalwear, and the fashion industry is taking note.
Useful links:
1. Moss Bros – Colored Jackets
2. GQ – Best Men’s Jackets
