Colmar has recently made an exciting announcement, revealing that Yosuke Aizawa, the renowned founder of White Mountaineering, will take on the role of creative director consultant for its premium brand Revolution. This partnership between Colmar and Aizawa first began two years ago when they collaborated on the highly successful White Mountaineering x Colmar A.G.E collection.
The collaboration between these two brands stems from their mutual passion for snow and the outdoors. Colmar, with its century-long history, and White Mountaineering, established in 2006, both prioritize quality and functionality in their designs. Aizawa’s own designs draw heavily from his family’s heritage, particularly the Western influence he experienced growing up near an American base in Fussan, a town near Tokyo.
Aizawa’s credentials further solidify the partnership between Colmar and White Mountaineering. He studied Product and Textile Design at Tokyo’s Tama Art University and had the privilege of working under the mentorship of Junya Watanabe. Aizawa has cultivated an international reputation for his label, known for its everyday outdoor looks that seamlessly blend practicality, technical fabrics, and the construction of durable mountain-wear.
Building on the success of their previous collaboration, Colmar and Aizawa sought to create a new line that would delve deeper into their shared passions for the outdoors, technical expertise, and the development of highly functional garments suitable for both outdoor activities and urban settings.
Giulio Colombo, the CEO of Colmar, expressed his belief that their prior experience working together revealed immense potential for a more extensive collaboration. The outcome is an innovative collection that harnesses Colmar’s 100 years of experience and combines it with Aizawa’s contemporary and technical vision. Through this partnership, Aizawa will take on the role of creative director consultant for Colmar’s Revolution line, which is part of the brand’s Originals Collection.
This marks an exciting new chapter for both Colmar and White Mountaineering. As they strive to push boundaries and create groundbreaking designs, their collaboration promises to yield remarkable results. The combination of Colmar’s rich history and Aizawa’s innovative approach has the potential to redefine outdoor fashion.
**Useful Links:**
1. Colmar Official Website
2. White Mountaineering Official Website
