Collective, a clothing brand driven by technology, has recently launched in North America, offering an exclusive collection of ethical knitwear for both men and women. The brand’s primary goal is to create a line of zero waste essential garments by designing fully recyclable products and minimizing textile waste during the manufacturing process.
The fashion industry has long been criticized for its detrimental impact on the environment, and Collective aims to address this issue by offering a sustainable alternative. Kristen King, co-CEO of the brand, emphasizes the company’s mission to build a conscious and refined brand that improves the entire life cycle of its products, all while delivering high-quality pieces to customers.
Founder and creative director Rosa Halpern has taken a responsible and contemporary approach to product development with Collective. The brand utilizes innovative knitting techniques, such as ‘Stoll-knit’ and ‘wear technology,’ along with sustainable yarns known for their premium quality and durability. These techniques not only reduce waste but also enhance agility in production, minimize overruns and dead stock, and significantly decrease the brand’s carbon footprint.
Halpern explains that the initial collection comprises versatile pieces that seamlessly integrate into any wardrobe. The garments are designed to be elevated, functional, and crafted from beautiful and long-lasting yarns. Collective focuses on creating pieces that won’t fade after one season, with the aim of building a foundation for capsule dressing. By offering long-lasting items, the brand hopes to make a substantial difference from both an environmental and consumption perspective.
To further reinforce its commitment to sustainability, Collective has partnered with SuperCircle, a New York-based technology company that supports circularity initiatives in the retail industry. By collaborating with SuperCircle, Collective can provide consumers with a fiber-to-fiber recycling program, ensuring the brand fulfills its promise of zero waste.
Initially targeting the North American market, Collective plans to expand its reach and profitability in the future. The brand’s team is guided by industry expert Drew Green, CEO and president of Indochino, providing valuable mentorship and further solidifying its position in the fashion industry. With its ethical and sustainable approach to knitwear, Collective is poised to make a positive impact on the fashion industry while offering consumers desirable and long-lasting garments.
For more information on Collective and their sustainable knitwear, you can visit their official website here. Additionally, if you are interested in learning more about sustainable fashion and its impact on the environment, you can check out this informative article here.
