Cole Haan is making waves in the fashion world as it prepares to debut at Pitti Uomo this January with its latest Zerogrand collection for Autumn/Winter 19. This marks a significant milestone for the brand as it enters the international men’s fashion fair for the first time. The Generation Zerogrand collection is specifically designed for a tech-savvy generation that values versatility, comfort, and performance, catering to urban professionals who are redefining the traditional workplace attire.
Scott Patt, the chief creative officer at Cole Haan, expressed his enthusiasm for the brand’s expansion into the lifestyle market at Pitti Uomo, emphasizing the ideal platform it provides to showcase the innovative Zerogrand products. Adrian Santos, the SVP of international at Cole Haan, highlighted the growing demand for their offerings on a global scale, with the brand’s international growth strategy gaining momentum.
The 54-square-meter booth at Pitti Uomo will serve as the stage for Cole Haan’s newest Zerogrand collection from January 8 to 11, attracting a diverse range of buyers and fashion enthusiasts. Since its inception in 2014, the Zerogrand line has evolved through various iterations, including successful collaborations with JackThreads and the recent launch of the 3.Zerogrand collection in August.
Headquartered in New York City and Greenland, New Hampshire, Cole Haan is rapidly expanding its reach, currently available in over 300 locations across 64 countries. The brand’s participation at Pitti Uomo strategically aligns with its goal to strengthen its international presence and connect with a broader audience of fashion-forward individuals.
To learn more about Cole Haan and its Zerogrand collection, visit their official website here. Additionally, for updates on their latest releases and collaborations, follow Cole Haan on Instagram here.
