Coinhouse, the regulated platform for investment, payments, and services related to cryptoassets, has recently released its report on Web3 trends for the year. The study, titled “Token Society,” aims to shed light on the future movements of the digital world, with a particular focus on Web3. Through their analysis, Coinhouse has identified three fundamental trends that will shape the industry.
One of the key trends highlighted in the report is the importance of including users in brand strategies. Coinhouse has observed that brands such as Prada and Yves Saint Laurent Beauté have already embraced Web3 projects, such as NFTs, to engage with their audience. According to Nicolas Louvet, the CEO of Coinhouse, brands should involve the public in their strategic decisions to strengthen relationships and add value to their initiatives. The report emphasizes the need for interoperability between NFTs, customer feedback, and understanding user expectations in order to deliver a more immersive digital experience.
The concept of community is another significant trend identified in the report. Coinhouse believes that a more social Web3, which allows as many people as possible to immerse themselves in the digital world, will drive engagement and revitalization of social networks. This trend requires improving accessibility and inclusion, establishing fixed digital identities through NFTs and cross-platform avatars, and highlighting content creators. Additionally, the report mentions the optimization of communities through Decentralized Autonomous Organizations (DAOs). The industry must address these challenges to attract and retain a larger user base.
Lastly, the report discusses the potential for tokenization to simplify everyday life. Coinhouse points out that the Web3 revolution, combined with the changes brought about by the COVID-19 pandemic, can further streamline usage in the coming months. The use of blockchain-based authentication certificates is highlighted as a solution that provides product traceability, security against counterfeiting, and improved second-hand market positioning. These technologies can also enhance inventory management for brands and even identify future consumption trends in advance. The report suggests that tokenization can offer convenience and added value to users.
However, the study also emphasizes the need for caution and awareness in developing the virtual world of Web3. Addressing issues such as eco-responsibility, fraud, theft, and brand image protection is crucial. Coinhouse stresses the importance of creating a virtuous Web3 ecosystem to avoid any damaging reputational issues.
In conclusion, Coinhouse’s report emphasizes the significance of Web3 trends for the future of the digital world. The inclusion of users in brand strategies, the focus on community, and the potential for tokenization to simplify everyday life are identified as key drivers of the industry. However, caution must be exercised to ensure a healthy and secure Web3 environment.
