Coach’s Spring 2019 womenswear campaign draws inspiration from the vast and rugged landscapes of the US desert, reflecting the brand’s heritage and sense of adventure. The campaign features a diverse group of ambassadors and models, including Kiko Mizuhara, Guan Xiaotong, Adut Akech, Sora Choi, Indira Scott, Fran Summers, and Kiki Willems. Photographed by Craig McDean at a faded carnival site on the outskirts of Los Angeles, the images capture the spirit of classic road trips out West.
Creative Director Stuart Vevers explains, “Spring 2019 is all about the American west – a place where anything can happen.” The campaign highlights pieces from Coach’s collaboration with Disney, as well as standout bags for the season like the ‘Parker Top Handle’ and the ‘Signature Patchwork Dreamer.’
Following the menswear Spring 2019 campaign featuring actor Michael B. Jordan, Coach continues to embrace the trend of desert locations and ‘Americana’ themes in fashion. This trend has been popular in the industry, with labels such as Calvin Klein, Guess, and Louis Vuitton also exploring this aesthetic.
Coach’s Spring 2019 campaign captures the essence of adventure and possibility in the American west, showcasing the brand’s latest designs and collaborations in a stunning and evocative setting.
For more on Coach’s Spring 2019 campaign and latest collections, visit Coach’s official website. To explore the latest trends in fashion and design, check out Vogue’s fashion section.
