Coach, the renowned fashion brand known for its trendy design and strong DNA, has become a must-have for fashion enthusiasts. The brand has successfully reinforced its youthful and attractive identity by offering unique experiences to its customers. One of these exciting experiences is the Life Coach pop-up, an immersive concept that recently took over New York City, the birthplace of the brand.
Situated on the famous Grand Street in Soho, the Life Coach pop-up promises to awaken the senses, stimulate the soul, and awaken all sensations. As visitors enter, they are greeted by a luminous storefront adorned with psychic symbols and other representations inspired by the brand’s universe. The immersive journey begins in a room transformed into a subway station, where visitors can leave a memory of their visit on blank walls.
Carlos Becil, the Marketing Director at Coach, explains that the environment encourages self-expression, optimism, and provides a more intimate way to communicate with the fans. Life Coach pays homage to Coach’s heritage while focusing on the path ahead.
The fairground-inspired area is the next stop for visitors, offering games, gifts, and surprises of all kinds. The Coach journey concludes in a darker space, a mystical forest where visitors can discover visions of their future.
The Life Coach pop-up will be open in Soho from June 12 to June 17, 2018, allowing visitors to immerse themselves in the unique and interactive world created by Coach.
In addition to the immersive pop-up experience, Coach also offers a personalized service called Coach Create. This service allows customers to customize their bags directly online. The concept is simple and fun – users can choose different customization elements they want to add to their Coach bag and then schedule an appointment in-store to finalize the design.
Customers can add fun and trendy symbols such as bananas, dinosaurs, smileys, and flowers to their bags, giving them a unique touch. The Coach Create service is available for a selection of bags in various sizes and models, with each symbol priced at 20 euros.
Coach’s commitment to expanding its brand experience through unique and interactive initiatives truly brings its fashion DNA to life for its customers. With Selena Gomez as the face of the brand, Coach continues to strengthen its young and attractive identity, making it a go-to fashion destination.
For more information about Coach and its immersive experiences, visit their official website [Link 1]. To explore the Coach Create service and customize your own bag, click here [Link 2].
[Link 1]https://www.coach.com/[Link 2]https://www.coach.com/customize
