Fashion brand Coach has joined the NFT (non-fungible token) trend by releasing its first collection of digital artworks. The collection features eight Coach Holiday animals that are part of the brand’s Snow City digital game and coincides with the end of Coach’s 80th anniversary year. The launch of these NFTs aligns with Coach’s holiday message of ‘Give a Little Love’ and includes 80 unique pieces of digital art featuring popular characters like Rexy the mascot, Fuzz the polar bear, Belle the penguin, and more.
To celebrate the release, Coach will be giving away ten unique NFTs of each animal over the course of eight days. Starting from December 17th to December 24th, one animal will be released per day. Every giveaway will include a Coach Holiday animal NFT, and owning one of these NFTs also grants the right to receive a complimentary made-to-order Rogue bag in 2022.
Coach is following the footsteps of other fashion brands that have recently entered the NFT market. Adidas announced its first NFT collection, and Givenchy launched an exclusive NFT collection just last month. Luxury brands like Dolce & Gabbana and Jimmy Choo have also embraced the NFT trend.
The rise of NFTs in the fashion industry presents a new avenue for brands to engage with consumers and offer exclusive digital collectibles. These digital artworks have gained popularity as they tap into the growing interest in digital assets, providing a unique and interactive fashion experience. By launching their own NFT collection, Coach demonstrates their commitment to staying at the forefront of fashion and technology.
[Here](http://example1.com) is an example of Coach’s NFT collection.[This article](http://example2.com) provides further insights into the growing impact of NFTs in the fashion industry.
