The revolutionary Clear Fashion app, previously known as Clothparency, has officially launched on both the Apple and Google Play stores. This cutting-edge platform is transforming the way consumers interact with fashion brands by providing crucial information on their environmental and social practices. With a growing database of approximately 70 brands, including major players like Zara, Gap, H&M, and Chanel, Clear Fashion is quickly becoming a powerhouse in the fashion industry.
Co-founded by Marguerite Dorangeon and Rym Trabelsi, Clear Fashion has evolved significantly since its initial prototype launch in July 2018. The app has been nurtured through ShowroomPrivé’s Look Forward incubator program and Lafayette’s Plug&Play accelerator, solidifying its status as a trailblazer in fashion sustainability. Clear Fashion’s ultimate goal is to empower users with insights into brands’ commitments to vital causes such as environmental protection, animal welfare, and humanitarian efforts.
One key feature of Clear Fashion is its expertly crafted brand ratings system, which evaluates brands across more than 20 categories of social responsibility. By amalgamating public data with meticulous assessments, the app provides a comprehensive overview of a brand’s stance on issues like environmental impact, health standards, and ethical sourcing. Certifications from renowned bodies like Oeko-Tex, GOTS, and the Sustainable Apparel Coalition contribute to the credibility and accuracy of these ratings.
To earn a coveted spot on the Clear Fashion app, brands must adhere to stringent criteria set by specialized organizations and present data from a wide array of sources. The involvement of respected names like Levi’s, Sandro, and Maje as brand ambassadors further underscores the app’s credibility and reach. These ambassadors play a vital role in raising awareness about Clear Fashion’s mission to educate consumers on the true costs of their fashion choices.
A recent survey commissioned by Clear Fashion revealed a strong demand for more information on the social and environmental implications of fashion items. A staggering 90% of respondents expressed concerns about the lack of transparency in the industry, particularly in relation to health risks and sustainability. This aligns with findings from the French Institute of Fashion, which reported that only 20% of French consumers made responsible fashion purchases in 2018.
Overall, Clear Fashion represents a groundbreaking solution to the pervasive lack of transparency in the fashion sector. By equipping consumers with the knowledge they need to make informed choices, the app is fostering a more sustainable and ethical fashion landscape. With Clear Fashion now within reach of users worldwide, the impact on the industry is set to be game-changing.
To learn more about Clear Fashion and its mission, visit their official website here. For insightful articles on sustainable fashion and ethical shopping practices, check out Fashion Revolution’s resource hub here.
