The British Fashion Council (BFC) has announced the launch of the ‘City Wide Celebration’ programme, which will take place alongside London Fashion Week (LFW) from 17-21 February. Comprising approximately 450 events, this initiative aims to showcase the extraordinary creativity and innovation of London and will be accessible to the public.
The City Wide Celebration will bring together various brands, restaurants, and cultural institutions to offer activations and events that coincide with the LFW show schedule. Prominent names such as Anya Hindmarch, Browns, Fiorucci, MatchesFashion, Peter Jones, Selfridges, Jigsaw, Labrum, and Helen Anthony will be participating in this exciting programme.
The range of activities offered during the City Wide Celebration is extensive and diverse. Attendees can expect creative workshops, panel discussions, promotions, collection previews, styling sessions, designer Q&As, and much more. With something for everyone, this programme caters to different interests within the fashion industry.
Some notable events to look forward to include Anya Hindmarch’s ‘World’s Smallest Department Store’, an exclusive exhibition and evening talk at Jigsaw, special promotions at Helen Anthony’s O2 arena store, Anciela’s interactive fashion installation made with textile waste, candle making at French Connection, DJ sets at Vinti Andrews and AllSaints, a spring shopping party with music and drinks at Free People, and an exclusive pop-up cafe at MatchesFashion.
For a complete list of activations and a schedule of activities, interested individuals can visit the official LFW website for more information.
The City Wide Celebration is a testament to the vibrancy and creativity of London’s fashion scene. By expanding LFW to the public and extending the festivities beyond the runway, the BFC aims to engage a wider audience and generate excitement throughout the city. This programme presents an excellent opportunity for fashion enthusiasts, industry insiders, and the general public to immerse themselves in the world of fashion and embrace the unique atmosphere that London Fashion Week embodies.
London Fashion Week has long been renowned as a global platform for emerging talent and established designers. With the addition of the City Wide Celebration programme, the BFC further solidifies London’s position as a leading fashion capital. The diverse range of events and activations showcased reflects the richness and diversity of the city’s fashion landscape, making it a compelling destination for fashion enthusiasts from around the globe.
As London Fashion Week draws near, anticipation is building not only for the captivating runway shows but also for the exciting array of events and activations that will bring the city to life. Through the City Wide Celebration programme, the BFC aims to create an inclusive and engaging experience for all, celebrating London’s fashion culture and inviting everyone to be a part of it.
To learn more about the City Wide Celebration and explore the full schedule of events, visit the official LFW website.
Useful links:
– Official London Fashion Week website: https://londonfashionweek.co.uk/
– BFC website: https://www.britishfashioncouncil.co.uk/
