Christopher Ward, a prestigious watch brand located in Maidenhead, has recently received a substantial investment of £6.25 million from BGF to accelerate its growth plans and fund the introduction of new product ranges. Founded in 2005 by Mike France, Chris Ward, and Peter Ellis, the company has emerged as a frontrunner in the direct-to-consumer watch sector in the UK, boasting an impressive £10.5 million in annual sales.
Specializing in British-designed mechanical and quartz watches that are meticulously crafted in Biel, Switzerland, Christopher Ward has cultivated a devoted customer base in over 100 countries. However, the brand has set its sights on even greater heights, aiming to establish itself as a globally recognized luxury watch label.
CEO and co-founder Mike France shared his enthusiasm regarding the investment, remarking, “We’ve achieved significant milestones over the past fourteen years, laying a strong foundation, and now we believe it’s the perfect time to expand our reach to a broader global audience.” The appointment of James Austin from BGF to the board of Christopher Ward underscores the brand’s dedication to progress and enlargement.
This year signifies the fifth anniversary of Christopher Ward’s in-house Swiss-made movement, Calibre SH21, which highlights the brand’s unwavering commitment to superior craftsmanship and forward-thinking. Their diverse watch selection encompasses elegant, dive, aviation, and motorsport timepieces, along with a successful collaboration with British automaker Morgan.
Empowered by the investment from BGF and a clear emphasis on international growth, Christopher Ward is well-positioned to sustain its upward trajectory in the fiercely competitive luxury watch arena. This injection of funds not only reaffirms the brand’s pledge to excellence but also positions it as a pivotal player in the worldwide watch industry.
To learn more about Christopher Ward and their exquisite timepieces, visit their official website here. For insights into the latest trends and innovations in the luxury watch market, click on this link here.
