Luxury brand Christian Louboutin is set to launch a new product category called LoubiFamily in November, expanding its offerings to cater to the entire family, including pets. The collection features a unique universe characterized by cartoon superheroes, vibrant colors, and eccentric furniture.
The LoubiFamily category includes items for adults, kids, and pets, making it a truly inclusive collection. One of the highlights is a range of sneakers featuring cartoon superheroes such as Superloubi, Wonderloubi, and Pilou the Lemur. The kids’ Super Loubi sneaker, inspired by the Fun Louis sneakers, comes in Loubi red and the Comics print.
Apart from sneakers, the LoubiFamily collection offers various other footwear options. The Melodie Chick ballet pump features the signature cut-out topline of the Hot Chick style, while the Melodie Strass offers a junior version of the Maison’s Follies Strass pump in different colors and fabrics.
To cater to the entire family, Christian Louboutin has also created the Maxi Me & Mini Me capsule, allowing parents and children to match their footwear in style. Additionally, the LoubiFamily collection includes accessories for pets such as collars, leashes, and harnesses for dogs, featuring signature Caraspikes or ‘Louboutin’ engraved Loubi red rubber detailing. There is also a dog toy in the shape of the brand’s iconic spiked sneakers and a pet waste bag purse.
The LoubiFamily category will debut through a unique store concept in London, New York, and Shanghai, as well as online. It will then roll out worldwide. In 2023, the family-focused offerings will be available at Christian Louboutin’s Paris flagship store.
Christian Louboutin found inspiration for the LoubiFamily collection during the lockdown period when he had the opportunity to spend quality time with his loved ones and furry family member. This experience sparked the idea of exploring the concept of adulthood for children and childhood for adults, using fabrics, colors, and intricate details to create a playful collection.
The launch of LoubiFamily exemplifies Christian Louboutin’s commitment to catering to the diverse and dynamic lifestyles of its customers. The brand aims to push boundaries and offer unique and innovative designs to its loyal clientele through this expansion into a new product category.
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