The fashion house, Christian Dior, is actively engaged in creating audio content, as it continues to reinvent and celebrate the life of its founder. Through a series of captivating storytelling episodes called Dior Tales, the Parisian brand aims to engage a younger audience and introduce them to the enchanting world of Dior.
Led by Cordelia de Castellane, the artistic director of Baby Dior, these unique podcast episodes delve into the fictionalized life of Christian Dior. Written and narrated in both French and English, Dior Tales offer an immersive experience that sheds light on the fashion designer’s journey and the birth of the iconic brand.
In the first episode titled “The Kingdom of Christian Dior,” the house utilizes the power of magic to establish a deep connection between Christian Dior and nature. Imaginary companions like Monsieur Le Muguet, Madame La Rose, and Oblique the ladybug come to life, enhancing Dior’s relationship with the natural world. The second part, “Christian Dior and the Discovery of Magic,” focuses on the designer’s artistic development and his exploration of creative realms. Lastly, “The Extraordinary Journey of Monsieur Dior” takes listeners on a whimsical odyssey through an imaginary world.
Adding to the excitement, Dior plans to release their own version of Hans Christian Andersen’s “Thumbelina” on December 25th. This adaptation promises to be a delightful addition to the Dior Tales series.
To access these enchanting podcasts, listeners can visit the dedicated Dior Tales page or tune in via the brand’s social media platforms. By leveraging the power of audio storytelling, Christian Dior aims to cultivate an appreciation for its universe among the consumers of tomorrow.
Useful links:
1. Official Dior Website
2. Dior Tales Podcasts
