According to a recent ranking, Christian Dior has emerged as the fashion brand with the highest number of interactions on Instagram last year. This indicates that Dior’s Instagram strategy has been successful in terms of engaging with its community. The luxury fashion house, owned by LVMH, generated an impressive 88 million interactions on the image platform from January to December 2022, according to digital marketing agency Emplifi.
While Shein, a fast fashion giant, secured the second spot in the ranking due to its extensive use of promotional thumbnails that include product reference numbers in every post, it is evident that the luxury sector dominates this list. Other luxury brands such as Louis Vuitton, Gucci, Chanel, Prada, and Versace also generated a considerable number of interactions on Instagram.
Dior has a strong presence on Instagram through its official account, which caters to various sectors of the fashion industry. The brand maintains an active daily posting schedule, sharing content related to fashion, makeup, and perfume visuals. In addition to its dedicated Dior Beauty account, Dior also showcases its jewelry, watches, lifestyle, and retail and experiential operations, such as the Dior gallery that was inaugurated last year.
The brand excels in its incarnation strategy on Instagram, frequently featuring its muses in its content. Some of the notable faces associated with Dior include Anya Taylor-Joy, Robert Pattinson, the Paris Saint-Germain team, Orelsan, and K-pop superstar Jimin, who was recently appointed as a brand ambassador. Jimin alone boasts over 47 million followers on Instagram, significantly enhancing the viral potential of every Dior post featuring him.
Overall, Dior’s Instagram success demonstrates the brand’s ability to effectively engage with its audience and maintain a strong presence in the luxury fashion industry.
Useful links:
Dior’s official Instagram account
Emplifi
