Christian Cowan, a British designer based in New York, has joined forces with the popular video game Candy Crush Saga to tackle the problem of finding a seat on public transportation during rush hour. The result of their collaboration is a limited-edition garment called ‘The Sweet Seat’, which aims to combine fashion and functionality for commuters in cities like London and New York.
The Sweet Seat is not only fashionable but also practical, offering wearers a portable and wearable seat. Inspired by the colorful and playful nature of the Candy Crush game, this garment allows players to bring their favorite candies to life in real-world fashion. The design features a tear-drop silhouette and can be worn as a dress or as an accessory over an outfit.
Starting from July 26th, The Sweet Seat will be available for purchase at a price of £787/$1,000. Christian Cowan, known for his bold and unconventional collections, has worked closely with Candy Crush to create a range that combines comfort, humor, and glamour. The collaboration aims to inject fun and excitement into the often monotonous task of commuting.
Christian Cowan explained his inspiration for the collaboration, stating, “This piece draws inspiration from the joy that Candy Crush brings to everyday tasks like commuting. Public transportation could use a touch of glamour, especially in cities like New York and London, and The Sweet Seat brings that glamour in a fun and over-the-top way.” The partnership has been met with enthusiasm, with Luken Aragon, VP Marketing at Candy Crush Saga, expressing excitement about bringing vibrancy and happiness to players’ daily lives through this collaboration.
The Sweet Seat aims to add a sense of joy to the lives of commuters, whether they are waiting in long queues or navigating the daily battle for a seat. By bringing beloved candy characters from the game to life through collaboration with Christian Cowan, Candy Crush Saga hopes to offer its players a unique and delightful experience.
Here are two useful links related to the article:
1. Christian Cowan Official Website: Visit Christian Cowan’s official website to explore more of his bold and unexpected collections.
2. Candy Crush Saga Official Website: Take a look at the official website of Candy Crush Saga to discover more about the popular video game.
