With winter approaching, Chloé, the renowned French fashion house, has chosen fashion editor Veronika Heilbrunner as the face of its new Snow 2015 campaign. In collaboration with the famous German Harper’s Bazaar fashion editor and founder of “hey woman!”, an online magazine, Chloé has unveiled a collection that brings to mind the snowy mountains and 1970s style. The Snow 2015 collection features ski suits, leggings, quilted shearling parkas, cashmere knits, and fur après-ski boots. Additionally, it includes variations of the popular Georgia bag, which was introduced during the Chloé fall-winter 2015-2016 fashion show.
Photographed by Annemarieke van Drimmelen, Veronika Heilbrunner perfectly embodies the essence of the Chloé campaign, posing in a picturesque mountain chalet. Described as cosmopolitan and independent, Veronika’s passion for snowboarding aligns with the brand’s vision. Specifically, Veronika has a deep connection with the German ski resort, Zugspitze, where she learned to snowboard and spent numerous memorable moments with friends. She expresses her fondness for waking up early and being the first on the chairlifts, admiring the stunning view from the highest glacier in Germany, especially when the valley is engulfed in darkness and mist.
On the Chloé website, Veronika shares her list of the most stunning snowy landscapes and a playlist that captures the joy of skiing accompanied by music. Additionally, her essential travel destinations are celebrated, highlighting her distinctive taste and influence in the fashion industry.
It is not uncommon for fashion editors from prominent magazines to become fashion icons and collaborate with top brands, serving as their muses. This trend continues to thrive, with Veronika Heilbrunner joining the ranks of other fashion editors turned icons. Sofia Sanchez de Betak embodied Chloé’s summer collection titled “Sun,” while Louis Vuitton partnered with Russian editor Miroslava Duma for their spring-summer 2013 campaign. Carine Roitfeld, the former editor-in-chief of French Vogue, also served as the face of the Givenchy fall-winter 2013-2014 campaign.
Since October 15, 2015, the Snow 2015 collection has been available in all Chloé boutiques and on Net-A-Porter.
Useful links:
1. Net-A-Porter
2. Chloé website
