Chloé, the French fashion brand, has exciting news for fashion enthusiasts. They have announced the upcoming opening of a large and versatile space called the “Maison Chloé”. This grand establishment will be inaugurated during Haute Couture Week in July 2017, where the brand will showcase its history and work through archives, showrooms, and a photo studio.
One of the highlights of the “Maison Chloé” will be a dedicated room for the presentation of Chloé’s fashion shows. Located on Avenue Percier in the 8th arrondissement of Paris, this historic building is just a stone’s throw away from Chloé’s headquarters at 5 Avenue Percier.
This establishment marks a significant milestone for Chloé, owned by the Richemont Group. Led by Geoffroy de la Bourdonnaye, Chloé aims to assert its heritage and reputation in the fashion industry while also attracting tourists visiting the French capital.
2017 is shaping up to be a crucial year for Chloé as they undergo a period of transition and development. In March, there was a change in artistic directorship as Chloé bid farewell to Clare Waight Keller and welcomed Natacha Ramsay-Levi, an artist known for her close association with Nicolas Ghesquière.
In addition to these changes, Chloé is expanding its global presence by opening new stores worldwide. They recently celebrated the opening of their first boutique in Singapore, located in the prestigious Marina Bay Sands hotel complex. To commemorate this occasion, Chloé introduced a handbag dedicated to Singaporean customers.
Looking ahead, Chloé has plans to open a second store in London and is also focusing on a new boutique in Tokyo to cater to their growing Asian customer base.
This article highlights Chloé’s exciting developments and provides insight into their plans for the future. With their upcoming “Maison Chloé” and global expansion, Chloé is set to continue making waves in the fashion industry.
Useful links:
1. Chloé Store Locator
2. French Fashion Designers You Should Know About
