Chloé, the renowned fashion house, has recently announced its plans for a collaboration with Angelina Jolie, a globally recognized actress and humanitarian. This exciting partnership will see the creation of Atelier Jolie, an exclusive womenswear collection of ready-to-wear pieces. Co-designed by Chloé’s creative director Gabriela Hearst and Jolie, the collection aims to celebrate authentic women-to-women connections and showcase a modern interpretation of femininity.
However, amidst the anticipation surrounding this collaboration, rumors have resurfaced about Hearst’s potential departure from Chloé. Speculations suggest that she may be considering leaving the fashion house to focus on her family and her own eponymous brand in New York. The constant transatlantic travel between New York and Paris, where Chloé is based, is said to be taking a toll on Hearst. These rumors initially emerged in December of last year, with some reports even speculating that former Chloé designer Clare Waight Keller could replace Hearst.
Despite these rumors, Hearst has received widespread acclaim during her time at Chloé. She joined the fashion house in December 2020 and has received positive reviews for her collections, although some critics have pointed out similarities between her designs and her own signature line. Hearst is known for her strong commitment to sustainability, and her own brand has been recognized for its responsible fashion practices.
Under Hearst’s direction, Chloé, which is controlled by luxury group Richemont, has seen strong sales. The collaboration with Angelina Jolie is an exciting venture for the brand, and Chloé has referred to Jolie as its “inaugural collaborator,” hinting at potential future partnerships. This approach follows in the footsteps of another Richemont-controlled brand, AZ Factory, which has worked with multiple designers in recent seasons.
While the release from Chloé did not provide a specific release date for the Atelier Jolie collaboration, it did offer some insights into the collection. The collaboration will showcase fluid silhouettes, tactile details, and focus on eveningwear. Drawing inspiration from timeless pieces from Jolie’s personal wardrobe, the collection aims to exude a timeless aesthetic. Chloé has also emphasized the shared commitment to social and environmental sustainability between both brands, highlighting their efforts to incorporate sustainable materials and promote transparency and accountability.
Gabriela Hearst has expressed her excitement for the collaboration, stating her belief in Angelina Jolie’s vision for Atelier Jolie. She sees this partnership as an opportunity to elevate others through the beauty of garment-making and Jolie’s deep respect for the environment. Hearst also emphasized Chloé’s B Corp certification, which demonstrates the brand’s commitment to ethical practices. Jolie echoed Hearst’s sentiments, expressing her admiration for Chloé’s B Corp certification and her hopes that women will feel both comfortable and beautiful in this unique collection. She also mentioned that her earnings from the collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.
With the highly anticipated collaboration between Chloé and Angelina Jolie, the fashion industry is eagerly awaiting a collection that celebrates women’s empowerment, timeless style, and sustainable practices. This partnership between Chloé and Jolie may mark the beginning of a new era for the brand, aligning with its pledge to responsible fashion and embracing collaborations with influential personalities in the industry.
Useful links:
1. [Chloé Official Website](https://www.chloe.com/)
2. [Angelina Jolie Official Website](https://www.angelinajolie.com/)
