Chiara Ferragni, the immensely popular Italian influencer and successful businesswoman, has taken on a new and exciting role as the face of Tod’s in their latest advertising campaign. This valuable collaboration comes just one year after Ferragni’s appointment to the board of directors of the luxury footwear group, showcasing her strong connection and belief in the brand.
The captivating campaign, titled ‘Tod’s Generations,’ centers around the theme of generational handover and showcases Ferragni alongside her beloved family. Set in a breathtaking villa on the picturesque Lake Como, the campaign aims to encapsulate the foundational values of the Italian lifestyle while appealing to the new generations across the globe. Ferragni’s mother, Marina, and her sisters Valentina and Francesca join her in elegantly showcasing Tod’s iconic Gommino driving shoes, which have become synonymous with Italian style.
In addition to highlighting the timeless Gommino shoes, the campaign also spotlights Tod’s ‘Bow’ handbag, which features the same distinctive rubber studs. This collaboration is a deliberate effort to reignite interest in these classic pieces and reintroduce them to fashion enthusiasts around the world.
Ferragni personally shares a deep connection with the Gommino shoes, fondly recalling them from her childhood and appreciating their revered status as an enduring Italian style icon. She describes them as timeless classics that can be treasured and passed down from one generation to another, truly embodying the essence of Italian style and craftsmanship.
To further elevate the campaign and contribute to a valuable cause, Tod’s and Ferragni have made a generous donation to ‘I Bambini delle fate,’ a not-for-profit association dedicated to supporting children affected by autism and other disabilities. This meaningful partnership not only showcases Tod’s as a fashion and style authority but also highlights their commitment to social responsibility.
Ultimately, the Tod’s Generations campaign featuring the captivating presence of Chiara Ferragni and her cherished family serves as a powerful testament to the everlasting allure of Italian craftsmanship and style. It beautifully exemplifies the bond between different generations and the tradition of passing down timeless fashion pieces. Moreover, the collaboration emphasizes Tod’s status as a brand synonymous with elegance, quality, and philanthropy, leaving a lasting impact on the audience.
Useful links:
Tod’s Official Website
I Bambini delle fate
