Cheshire Oaks Designer Outlet, a renowned shopping destination, is making its foray into the fashion rental market through a partnership with By Rotation, a fashion rental platform. Together, they have launched a 10-day pop-up store at the outlet mall, giving customers the opportunity to rent high-quality fashion items at affordable prices.
This collaboration is a significant milestone for both McArthurGlen Designer Outlets and By Rotation. It marks the first time that McArthurGlen has entered the fashion rental market, while By Rotation is venturing outside of London for the first time with this pop-up.
From July 22nd to July 31st, visitors to Cheshire Oaks Designer Outlet can explore the By Rotation app and directly rent items from the pop-up store. The aim is to provide customers with a unique and enhanced shopping experience, particularly during the peak occasion season.
The pop-up store will feature a thoughtfully curated selection of over 150 fashion items from the app’s top “Rotators.” Rentable brands will include popular names like The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa, and Rixo. This diverse range of brands ensures that there is something for every occasion and personal style.
By Rotation’s mission is to empower its users by enabling them to rent out quality pieces from their own wardrobes and earn money in the process. This approach not only promotes sustainable fashion consumption but also helps individuals to unlock the value of their clothing items.
Eshita Kabra Davies, the founder and CEO of By Rotation, expressed her excitement about the pop-up store at Cheshire Oaks. She emphasized the importance of making luxury fashion accessible to everyone, a goal shared by both By Rotation and McArthurGlen.
Kenny Murray, the General Manager at Cheshire Oaks Designer Outlet, highlighted the outlet’s commitment to providing unparalleled shopping experiences for its customers. He acknowledged the significance of partnering with a brand like By Rotation, which aligns with their vision of sustainable and affordable fashion choices.
This partnership between Cheshire Oaks Designer Outlet and By Rotation is expected to be just the beginning. Both industry giants share a common goal of offering customers more affordable fashion options and creating a sustainable future for the fashion industry.
Through this collaboration, Cheshire Oaks Designer Outlet is embracing the growing trend of fashion rental and providing its customers with a unique and innovative shopping experience. By teaming up with By Rotation, the outlet is expanding its offerings and ensuring that guests have access to a wide range of fashionable pieces for various occasions. This collaboration is undoubtedly a step towards a more inclusive and sustainable future in the world of fashion.
Useful links:
1. Cheshire Oaks Designer Outlet
2. By Rotation
