British menswear brand Charles Tyrwhitt is set to unveil its new store concept at the centre:mk mall in Milton Keynes. This highly anticipated debut location will showcase the brand’s full collection in a cutting-edge store format. Spanning 1,455 sq ft, this store marks Charles Tyrwhitt’s first new opening since 2018.
The Charles Tyrwhitt store at centre:mk will incorporate various technological features, including interactive QR codes and digitalized visuals, to captivate customers and showcase the brand’s creative content. In addition to these innovative elements, the store will offer one-on-one styling appointments and made-to-measure custom shirt and suit services. This commitment to exceptional customer service showcases the brand’s dedication to helping men effortlessly dress well.
In addition to its focus on customer experience, Charles Tyrwhitt is also prioritizing sustainability. The brand has achieved carbon neutrality since the beginning of 2022 and has implemented a shirt recycling scheme in the new store. Customers will be rewarded with store discounts when they bring in old shirts, regardless of the brand. This initiative exemplifies Charles Tyrwhitt’s commitment to climate-positive projects.
It is worth mentioning that the new Charles Tyrwhitt store at centre:mk is not the brand’s only presence in Milton Keynes. The brand already has a customer service and distribution center in the area, further solidifying its dedication to the region. Joe Irons, the Chief Marketing Officer, expressed confidence in the location, highlighting how the brand’s premium menswear offering will complement other reputable brands at centre:mk.
Kevin Duffy, centre:mk’s Centre Director, also expressed his excitement about the debut retail format of Charles Tyrwhitt. The increasing demand for formal and occasion menswear, especially with the resurgence of events, makes Charles Tyrwhitt a perfect fit. The addition of Charles Tyrwhitt contributes to the growing demand for a wider range of menswear options at centre:mk. Sales at the mall saw a 7% increase between July 1 and 25 compared to the same period in 2019, further emphasizing the strong demand for premium menswear.
Charles Tyrwhitt joins other premium retailers such as Loupe and Ted Baker in choosing centre:mk as a destination. The brand’s decision to debut its new store concept in this mall demonstrates its appeal as a hub for high-quality retail experiences.
Overall, Charles Tyrwhitt’s new store concept at centre:mk reinforces the brand’s commitment to providing a seamless and stylish shopping experience for men. With its incorporation of technological features, sustainability initiatives, and premium menswear offerings, the brand is poised for success in its debut location.
Useful links:
– Charles Tyrwhitt Official Website
– centre:mk Official Website
